One of the most important tasks libraries have is to tell our stories, and the stories of our communities. To show the difference we make in people’s lives. This is the best way for us to show why libraries are important.
But as soon as telling these stories crosses over into calculated advertising for your library, it destroys the message.
Consider:
This past month, there was a video that went viral online, featuring Derrick Coleman, an NFL running back for the Seattle Seahawks, telling his story of struggle being a deaf football player:
Continue reading “Library Stories vs. Library Advertising”