People love to ask the question, “Why go to the library when you can just Google everything?” In answer, we tend to fall back on some version of Neil Gaiman’s famous quote:
Google can bring you back 100,000 answers. A librarian can bring you back the right one.
We talk about the authority of librarians, our ability to sift through the vast oceans of data with a far better eye toward quality than any search engine can match. We talk about the personalization of the interaction—librarians can recognize not just the right answer, but the answer that’s right for you.
Often, people don’t know how to ask their question. Google is stuck with whatever you enter—if you ask your question the wrong way then you only get results that aren’t what you need, and you’re left to your own devices to try and figure out what went wrong. A librarian can figure out what you really meant and guide your search, to bring you information that’s actually useful in a much more intuitive and rewarding way.
I agree with all of the above. Librarians can serve people’s information needs in ways that Google, or any other online search engine, simply can’t.
Which is why it especially pains me every time I have a bad reference interaction.