Microinteraction Design

Microinteractions book cover
Microinteractions: Designing with Details by Dan Saffer, published by O’Reilly Media, 2013.
I’ve been hearing about microinteraction design rather a lot in the last couple of weeks. This morning, a coworker sent me a link to an article on Fast Company about Dan Saffer’s book, Microinteractions: Designing with Details.

The Future Of UX Design: Tiny, Humanizing Details (posted on July 2, 2013)

(It’s worth reading not just for the article but for the comments, as well – they’re pretty amusing!)

I really like the philosophy of microinteraction design. It appeals to what I understand about neurology – that we’re evolved to be paleolithic hunter-gatherers and our brains are wired to take in all the little details of our surroundings (animal sign for food and danger, edible plant sign, water sign, weather sign). Our fundamental functioning of mind is based on being hyperaware of the details around us, the visceral input that informs all of our interactions with the world. It’s the details that wake up our full attention and spur our brains to engage at their fullest capacity. It’s the details that make things really real for us. Microinteractions fulfill a similar role in a digital environment as visceral input in the analog world.

In particular, I like microinteraction design as an alternative to skeuomorphism – which does have legitimate uses (particularly for people who aren’t entirely comfortable in digital environments) but tends to be inelegant, clunky, and overly relied upon as a crutch for bad designers.

As my coworker summed up microinteraction design:

Indeed, details are everything – people pay attention to their comprehensive experiences, whether it’s IRL on online. Sites that are enjoyable to navigate/explore are products of thoughtful planning and design; since users have become much more discerning about site structure/features, more sophisticated (but not overly complicated) design approaches are needed.

I love this design philosophy and I’m eager to see what we can do with microinteractions.

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