This review was first published by Booklist on May 1, 2021.
Modern knowledge infrastructure is a fractured complex of filter bubbles, tracking our every move across platforms, websites, and apps, gathering our personal data to sell to the highest bidders. To understand how this came to be, Lankes studied the origins of knowledge systems from the time of the world wars through the twentieth century. Most of our communication systems and technology were designed to be weaponized in response to wartime threats. Propaganda, manipulation, and ubiquitous surveillance are built in as data analysis is optimized for the cold calculations of war. These tools weren’t intended for commerce or entertainment, and certainly not to protect the privacy of users. But these are precisely the features businesses and designers use to capture attention and increase profits. Lankes argues for more humanist values to redesign our knowledge infrastructure: policies and systems that prioritize privacy and give users control of personal data, intellectual property rights that better serve the common good, and nuanced data analysis instead of algorithmic dataism. Lankes’ historical perspective is compelling and his arguments convincing.